![]() Use text in your thumbnail image. A quick snippet of text gives even more context for your video and ensures viewers start watching it with the right expectations.Ĭreate a thumbnail template. A consistent thumbnail layout creates a brand for your videos and makes them readily identifiable, even among a slew of other thumbnails. Start with a screenshot from your video. Start with a screenshot, then use a graphic creation tool to overlay text and build out your thumbnail.Īdd a play button image. The Wistia team ran a series of A/B tests and found that a thumbnail that resembles a video (play button and all) performs better than a pure video screenshot. There are tons of ways to create a compelling video thumbnail, but here are the quick and dirty best practices. ![]() This thumbnail acts as a play button that email recipients can click to play your video. First, you need to create a thumbnail for your video.
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